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Copy writing articles

  • Understanding your target audience

    Understanding your target audience

    A step-by-step guide to identifying your target audience - the people you can deliver the most value to – and the ones you’ll make the most profit from.

  • Five tips for a content marketing strategy that actually works

    Five tips for a content marketing strategy that actually works

    By Rowena Allsopp -- You can help ensure your content marketing efforts are a success by attracting and growing a perfect audience, encouraging shares, and turning prospects into profit with these five essential tips for a great content marketing strategy.

  • Why you need a good content marketing strategy

    Why you need a good content marketing strategy

    By Rowena Allsopp --- Content marketing – what’s not to love? The internet has driven a massive shift in buyer behaviour: we’re doing our homework, reading and researching before we buy. This is where good content comes into play.

  • The parenting sabbatical

    The parenting sabbatical

    No one can negotiate like someone who’s convinced a truculent toddler to put pants on. No one has prioritisation and delegation skills like someone juggling more than one child. And don’t get me started on the conflict resolution capability.

  • Look good in front of your clients - SEO

    Look good in front of your clients - SEO

    Your SEO guide to helping your clients understand what they should be spending their money on, and what they really should be worrying about ( added bonus - look awesome).