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Copywriting portfolio and testimonials


Copywriting portfolio and testimonials

Working closely with the team at Living Nature, we developed a tone of voice that would represent the intelligence and romance of the brand. We then rolled this tone out across more than 50 of their point of sale brochures and postcards. This brought the brand to life while also discussing complex and often functional issues like the science behind their all-natural skincare.

Click here to view some of these point-of-sale postcards.

“To get ready to break into overseas markets, Living Nature’s brand was being clarified and rejuvenated. Helen and her team were a huge part of that process. They listened and responded carefully to the brief; they then came up with a tone of voice to connect with the intelligent, worldly female target audience. They managed to weave the dense science behind the products into the luxurious beauty cues – so important to a high-end skin care brand. Their work can still be seen across much of the brand’s point of sale material around the world. “ Louise Henderson, (formerly) Consultant Marketing Director, Living Nature

Foodstuffs - digital copywriting training

This course was made up of three half days, during which the Foodstuff marketing team brushed up their skills in planning, writing and editing text for the web, that was persuasive and easy to read.

Hi Helen. My team came back raving about how good the training session was with you the other day and about how much they are looking forward to the next one. So I just wanted to say a big thanks and pass on the positive feedback.
Emily Blumenthal - Head of Customer Marketing & Insights, Foodstuffs (NZ) Ltd

B&B Plumbing – credible copy for an established company

B&B Plumbing is one of Auckland’s most established and respected trades services company. We helped them write copy for their new site that was as professional and credible as they are.

Click here to view our writing in action or read on to see a sample of our work for B&B Plumbing.

“We use the services of Helen and her team for website and marketing content, they do an excellent job at a really cost effective price, happy to recommend their services.” Scott Young, Operations Manager

EFFIES Entry writing - Special Group

I meant to email and thank you on Friday but I was a shell of my former self. Arguably still am. Anyway, good things come to those who wait (thanks Guinness) so here it comes.

I doff my cap to you. I humbly bow before thee in thanks. I praise you and your mastery of the word count.
Thanks ever so much for all your patience, good humour, ninja skills and perseverance through the slings and arrows of outrageous Effies.
We all really appreciate everything you did. Now it’s time to cross digits and hope for the best.
Teresa Harris
Strategic Director - Special Group

Alexander & Co. – simplifying and clarifying

As one of the country’s top remedial building specialists, Alexander & Co. needed a library of friendly, professional letters that would help guide their customers through what is often a complex and distressing process.

We created a series of letter templates for the team to keep clients up to speed at every step in the process. Clear, logical and easy to read, these letters helped manage clients’ expectations, explain complex detail and reassure them that everything was on track and progressing.

Click here to view Alexander & Co. Ltd’s website, which was also written by our team.

“We are very proud to be using these new documents now on a daily basis. Our clients have noticed the change and now engage better with our technicians and management as a result.” Ian Handricks, Director, Alexander & Co. Ltd

Topline Trade Services – dealing with dual audiences

This fast-growing trades services company needed a site that would appeal to both their residential and commercial customers. We developed two styles of copy to work for both audiences, creating a search-friendly website that was easy-to-read, compelling, and spoke to Topline Trade Services’ impressive credentials.

Click here to view our writing in action or read on to see a sample of our work for Topline Trade Services.

Ken Holmes Financial – equipping their sales force

Streamlining communications with prospects meant the Ken Holmes Financial team could focus on what they do best – getting out and selling. We created a range of engaging, persuasive letter templates that could be used to keep in touch with prospects and develop more value in existing customers. The company reported a marked improvement in the quality and number of conversions.

“Her professionalism, interaction, delivery and subsequent follow-up was amongst the best I have ever experienced in my 40 years of conducting business here and on the international stage.” Ian Handricks, (former) Consultant, Ken Holmes Financial

IntegrationWorks – making the complex simple

“We worked with Helen and the team at Words for Breakfast to create the web content for one of our clients. IntegrationWorks wasn’t an easy company to talk about – they had dense technical expertise to understand and a smart, irreverent brand attitude to get across. Words for Breakfast did a great job, working with my team and the client to make sure the content exactly met the brief.
Our companies continue to work together on different projects – I’m happy to recommend her to clients and colleagues alike.“ James MacFarlane, Director, Pitch Web Design – project lead

ICE Interactive – magazine ads, creative concepts

“Best money we’ll spend this year!” Casey McPike (former) Account Manager

Recalibrate Consulting – marketing material

“Helen and the team has helped me with some of my own marketing text as well as wider marketing for my clients. Their approach is creative whilst being grounded enough for my clients to understand and relate to. It’s an art having the knack for putting thoughts and ideas into words and the Words for Breakfast team turns up trumps consistently.” Clif Shaw, owner and director

Salus Workplace Safety and Compliance – web copy

“Helen solved my problem. I am a technical writer and people just don’t like reading “technical”. Helen writes for the audience so she was just the person I needed to spruce up my website. And the fast text service at Words for Breakfast is great for those short pieces when I don’t have the creative energy. I use Helen regularly and always recommend her to friends and clients.” Sean McBride, owner and director