Procastinating? How to make writing projects your little friend

You know you have to write something. Maybe a newsletter or a new blog for your website. But somehow, week after week, it doesn’t get done. It just hangs around on your to-do list, taunting you and generally being unpleasant.

To kick your new year off, here are our top three techniques for taming the little beast and getting your writing jobs sorted.

 

Tip one: tackle it in smaller bits.


Feel like you just don’t have the time? Your writing job will be easier to disarm if you break it into smaller tasks to tackle between phone calls or meetings. Once you’ve completed a task, let yourself stop. You’ll still have made progress and the next step will feel much easier.

Tip two: however you do it, just get it down.

Stop trying to write it with style and just write it – “this newsletter is about writing and how to make it easier to get started…”.

Remember, say it straight, then say it great.

 

Tip three: Craft it into submission

Leave your first draft on ice for a few hours (or days), then go through it again. Aim to reduce the word count by 30% – it’ll force you into being clearer and more concise.

 

Snigger

If you got through all that, here’s a badly written sign for you to snigger about.

Aye, ay, eh (a copywriter’s plea to sort out the spelling)

New Zealanders – we like to be affirmed, aye? We always finish our sentence with a request for feedback, eh. Like this, ay.

So yeah. How do you spell that anyway?

‘Aye’ is my preferred option. It spells out the way we all say it, like the Fonz. I am painfully aware, however, that really, that particular spelling means ‘yes’ in Scotland (and in the olden days).

Then there’s ‘eh’, which is what all the newspapers use. Eh. Eh. Eh. It looks wrong to me. Staccato, and the wrong vowel sound altogether.

Maybe ‘ay’ is an option? Dunno. How do you write it?

Why I fight with my dad (or copywriting with minimal full stops).


I fight with my dad a lot. Not in a punchy way – it’s more along the lines of: “gee dad, get with the future” (eye roll).  “You young people are destroying the world” (parry).

Except it’s not the world he means, really, it’s just punctuation.

You see, he misses full stops. They used to be everywhere, and not just on the ends of sentences either; they were in titles and abbreviations, acronyms and initialisms. Little bullet holes shooting sentences to death: “Mr. Smith and co., of the C.I.A. shot guns, rifles etc., but not people ie. you.”

Oh man. So stilted.

Sure, there’s something grown up and elegant about a Mr. or an e.g., but how about that full-stop-comma carry on? Makes me sort of itchy in my brain, which is the main reason I  avoid nearly all non-sentence-finishing full stops, even if that means more fights with my dad.

So, what about you: do you go for the old timey charm of the extra-full stops, or prefer the straightforward stylings of the sans-stop?

This post is literally better than chocolate (or how we misuse ‘literally’)

Ever eaten something so spicy that it literally set your mouth on fire? That must have been traumatic. Or been so mad that you literally exploded? Talk about a mood killer.

The problem with our wee friend ‘literally’ is that it has lost its literal meaning. So often you’ll hear about something that ‘literally’ happened. In actual fact, unless it happened exactly the way it’s being described, the situation is figurative.

Literally, by definition, means ‘exactly and without exception’. However, since the early 20th Century, the term has been widely used to as an intensifier of words like ‘ virtually’ or ‘in effect’. So unless you didn’t stop wriggling for a full eight hours, you didn’t literally toss and turn all night. Nor is it likely, no matter how hungry you might be, that you will ever end up literally eating a horse.

As is expected though, with the way our language tends to evolve, it’s unlikely that the correct term ‘figuratively’ will ever beat out a hundred years of misuse and come back into vogue.

Sigh. You win, society.

But next time you’re out for a Spicy Chicken Masala, just for fun, try: “My mouth is figuratively on fire!”. You may get the odd look or two, but at least you’re doing it correctly. You’re also mixing it up with an alliteration. Literacy points all round.

The semicolon (more than just a winky face).

Does anyone wink in real life anymore? When teamed with a closing bracket, a semicolon makes for great text flirting (or general creepiness, depending on age and gender). But, believe it or not, this is not the semicolon’s native function.

Semicolons connect two separate clauses in place of a conjunction or a full stop to join two sentences carrying the same theme.

For example:

There was a lady singing on the bus this morning. She was a really terrible singer.

This statement is separated by a full stop and if it was said out loud, the full stop would be emphasised with a short pause. However, if in place of the full stop, a semicolon is used, the connection between the two clauses is strengthened.

There was a lady singing on the bus this morning; she was a really terrible singer.

When read aloud, with a semicolon, you eliminate the pause without using a conjunction like, ‘and’, ‘but’, ‘nor’ or ‘yet’. You’re still being just as critical, but your grammar is spot on.

Semicolons shouldn’t be used if there’s already a conjunction connecting two ideas together.

For example:

There was a lot of brownie and cake at the office today, but I decided it was okay to indulge.

The comma is already doing the job of connecting the two clauses here, therefore, a semicolon serves no purpose. However, by dropping the ‘but’ and replacing it with a semicolon, the sentence becomes a little punchier.

There was a lot of brownie and cake at the office today; I decided it was okay to indulge.

Once again, you’ve still probably overdone it on the sugar for the day, but at least you’ve clocked semicolons.

Get it? ; )

 

For more semicolon hilarity, check out the Oatmeal’s rant.