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	<title>Words For Breakfast - a blog for copywriters, writers and the copy-curious</title>
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	<link>http://www.wordsforbreakfast.co.nz/blog</link>
	<description>Copywriting, writing, words punctuation and funny pictures of cats probably.</description>
	<lastBuildDate>Thu, 14 Mar 2013 22:23:26 +0000</lastBuildDate>
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		<title>Procastinating? How to make writing projects your little friend</title>
		<link>http://www.wordsforbreakfast.co.nz/blog/procastination-how-to-make-writing-projects-your-little-friend/</link>
		<comments>http://www.wordsforbreakfast.co.nz/blog/procastination-how-to-make-writing-projects-your-little-friend/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 22:23:15 +0000</pubDate>
		<dc:creator>hmsteemson</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.wordsforbreakfast.co.nz/blog/?p=357</guid>
		<description><![CDATA[You know you have to write something. Maybe a newsletter or a new blog for your website. But somehow, week after week, it doesn&#8217;t get done. It just hangs around on your to-do list, taunting you and generally being unpleasant. &#8230; <a href="http://www.wordsforbreakfast.co.nz/blog/procastination-how-to-make-writing-projects-your-little-friend/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aye, ay, eh (a copywriter&#8217;s plea to sort out the spelling)</title>
		<link>http://www.wordsforbreakfast.co.nz/blog/aye-ay-eh-a-copywriters-plea-to-sort-out-the-spelling/</link>
		<comments>http://www.wordsforbreakfast.co.nz/blog/aye-ay-eh-a-copywriters-plea-to-sort-out-the-spelling/#comments</comments>
		<pubDate>Fri, 04 May 2012 04:56:25 +0000</pubDate>
		<dc:creator>hmsteemson</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.wordsforbreakfast.co.nz/blog/?p=325</guid>
		<description><![CDATA[New Zealanders &#8211; we like to be affirmed, aye? We always finish our sentence with a request for feedback, eh. Like this, ay. So yeah. How do you spell that anyway? &#8216;Aye&#8217; is my preferred option. It spells out the &#8230; <a href="http://www.wordsforbreakfast.co.nz/blog/aye-ay-eh-a-copywriters-plea-to-sort-out-the-spelling/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wordsforbreakfast.co.nz/blog/aye-ay-eh-a-copywriters-plea-to-sort-out-the-spelling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Why I fight with my dad (or copywriting with minimal full stops).</title>
		<link>http://www.wordsforbreakfast.co.nz/blog/why-i-fight-with-my-dad-or-copywriting-with-minimal-full-stops/</link>
		<comments>http://www.wordsforbreakfast.co.nz/blog/why-i-fight-with-my-dad-or-copywriting-with-minimal-full-stops/#comments</comments>
		<pubDate>Fri, 04 May 2012 04:48:40 +0000</pubDate>
		<dc:creator>hmsteemson</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[abbreviations]]></category>
		<category><![CDATA[acronyms]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[full stop]]></category>
		<category><![CDATA[initialisms]]></category>
		<category><![CDATA[language evolution]]></category>
		<category><![CDATA[language misuse]]></category>
		<category><![CDATA[punctuation]]></category>
		<category><![CDATA[punctuation error]]></category>

		<guid isPermaLink="false">http://www.wordsforbreakfast.co.nz/blog/?p=345</guid>
		<description><![CDATA[I fight with my dad a lot. Not in a punchy way &#8211; it&#8217;s more along the lines of: &#8220;gee dad, get with the future&#8221; (eye roll).  &#8220;You young people are destroying the world&#8221; (parry). Except it&#8217;s not the world &#8230; <a href="http://www.wordsforbreakfast.co.nz/blog/why-i-fight-with-my-dad-or-copywriting-with-minimal-full-stops/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wordsforbreakfast.co.nz/blog/why-i-fight-with-my-dad-or-copywriting-with-minimal-full-stops/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>This post is literally better than chocolate (or how we misuse &#8216;literally&#8217;)</title>
		<link>http://www.wordsforbreakfast.co.nz/blog/334/</link>
		<comments>http://www.wordsforbreakfast.co.nz/blog/334/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 00:34:48 +0000</pubDate>
		<dc:creator>Frithahookway</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[dialects]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[language evolution]]></category>
		<category><![CDATA[language misuse]]></category>
		<category><![CDATA[missuse]]></category>
		<category><![CDATA[punctuation error]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.wordsforbreakfast.co.nz/blog/?p=334</guid>
		<description><![CDATA[Ever eaten something so spicy that it literally set your mouth on fire? That must have been traumatic. Or been so mad that you literally exploded? Talk about a mood killer. The problem with our wee friend ‘literally’ is that &#8230; <a href="http://www.wordsforbreakfast.co.nz/blog/334/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wordsforbreakfast.co.nz/blog/334/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The semicolon (more than just a winky face).</title>
		<link>http://www.wordsforbreakfast.co.nz/blog/the-semi-colon-more-than-just-a-winky-face/</link>
		<comments>http://www.wordsforbreakfast.co.nz/blog/the-semi-colon-more-than-just-a-winky-face/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 20:48:51 +0000</pubDate>
		<dc:creator>hmsteemson</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.wordsforbreakfast.co.nz/blog/?p=322</guid>
		<description><![CDATA[Does anyone wink in real life anymore? When teamed with a closing bracket, a semicolon makes for great text flirting (or general creepiness, depending on age and gender). But, believe it or not, this is not the semicolon’s native function. &#8230; <a href="http://www.wordsforbreakfast.co.nz/blog/the-semi-colon-more-than-just-a-winky-face/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wordsforbreakfast.co.nz/blog/the-semi-colon-more-than-just-a-winky-face/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Understanding irony (or how Alanis Morrisette got it so wrong)</title>
		<link>http://www.wordsforbreakfast.co.nz/blog/understanding-irony-or-how-alanis-morrisette-got-it-so-wrong/</link>
		<comments>http://www.wordsforbreakfast.co.nz/blog/understanding-irony-or-how-alanis-morrisette-got-it-so-wrong/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 03:03:33 +0000</pubDate>
		<dc:creator>Frithahookway</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[education songs]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[ironic]]></category>
		<category><![CDATA[irony]]></category>
		<category><![CDATA[language evolution]]></category>
		<category><![CDATA[language misuse]]></category>
		<category><![CDATA[missuse]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.wordsforbreakfast.co.nz/blog/?p=314</guid>
		<description><![CDATA[“An old man turned ninety-eight. He won the lottery and died the next day”. Not really ironic is it? Unfortunate, yes and rotten timing too, not to mention a rather morbid opening line to the Alanis Morrisette’s song Ironic. “It’s &#8230; <a href="http://www.wordsforbreakfast.co.nz/blog/understanding-irony-or-how-alanis-morrisette-got-it-so-wrong/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wordsforbreakfast.co.nz/blog/understanding-irony-or-how-alanis-morrisette-got-it-so-wrong/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eschewing erudite vernacular (or why it&#8217;s better to choose shorter words)</title>
		<link>http://www.wordsforbreakfast.co.nz/blog/eschewing-erudite-vernacular-or-why-its-better-to-choose-shorter-words/</link>
		<comments>http://www.wordsforbreakfast.co.nz/blog/eschewing-erudite-vernacular-or-why-its-better-to-choose-shorter-words/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 23:09:14 +0000</pubDate>
		<dc:creator>hmsteemson</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.wordsforbreakfast.co.nz/blog/?p=279</guid>
		<description><![CDATA[The consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly. It&#8217;s a good title for an excellent study conducted a wee while ago at Princeton uni, on the effects of using more complicated words in &#8230; <a href="http://www.wordsforbreakfast.co.nz/blog/eschewing-erudite-vernacular-or-why-its-better-to-choose-shorter-words/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wordsforbreakfast.co.nz/blog/eschewing-erudite-vernacular-or-why-its-better-to-choose-shorter-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Burnt or burned? The participle conundrum (or how to talk about your toast correctly)</title>
		<link>http://www.wordsforbreakfast.co.nz/blog/burnt-or-burned-the-participle-conundrum-or-how-to-talk-about-your-toast-correctly/</link>
		<comments>http://www.wordsforbreakfast.co.nz/blog/burnt-or-burned-the-participle-conundrum-or-how-to-talk-about-your-toast-correctly/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 02:32:56 +0000</pubDate>
		<dc:creator>rebekahguy</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[language misuse]]></category>
		<category><![CDATA[missuse]]></category>
		<category><![CDATA[participles]]></category>
		<category><![CDATA[past participles]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.wordsforbreakfast.co.nz/blog/?p=288</guid>
		<description><![CDATA[Did you learn about linguistics at school? To be more precise, are you over the age of 27? If the answer to either of those questions is “yes”, then you might know about participles. If you answered “no’” then you &#8230; <a href="http://www.wordsforbreakfast.co.nz/blog/burnt-or-burned-the-participle-conundrum-or-how-to-talk-about-your-toast-correctly/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wordsforbreakfast.co.nz/blog/burnt-or-burned-the-participle-conundrum-or-how-to-talk-about-your-toast-correctly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Who or whom? (when trying to sound fancy backfires)</title>
		<link>http://www.wordsforbreakfast.co.nz/blog/who-or-whom-when-trying-to-sound-fancy-backfires/</link>
		<comments>http://www.wordsforbreakfast.co.nz/blog/who-or-whom-when-trying-to-sound-fancy-backfires/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 00:37:34 +0000</pubDate>
		<dc:creator>hmsteemson</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.wordsforbreakfast.co.nz/blog/?p=277</guid>
		<description><![CDATA[You know how lower-level officials talk when they&#8217;re trying to sound important? It&#8217;s a pseudo-formality that combines overly complex sentences with misused terms and unnecessarily long words. &#8220;Irrespective&#8221;, &#8220;per se&#8221; and &#8220;vis a vis&#8221; all make regular, and incorrect, appearances, but &#8230; <a href="http://www.wordsforbreakfast.co.nz/blog/who-or-whom-when-trying-to-sound-fancy-backfires/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wordsforbreakfast.co.nz/blog/who-or-whom-when-trying-to-sound-fancy-backfires/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Fewer/less – when to use which  (or why supermarket express aisle are destroying the English language)</title>
		<link>http://www.wordsforbreakfast.co.nz/blog/fewerless-%e2%80%93-when-to-use-which-or-why-supermarket-express-aisle-are-a-destroying-the-english-language/</link>
		<comments>http://www.wordsforbreakfast.co.nz/blog/fewerless-%e2%80%93-when-to-use-which-or-why-supermarket-express-aisle-are-a-destroying-the-english-language/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 22:11:25 +0000</pubDate>
		<dc:creator>hmsteemson</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.wordsforbreakfast.co.nz/blog/?p=133</guid>
		<description><![CDATA[Supermarket express aisle all around the world are my worst enemy. One look at that incorrect “12 items or less” sign and I get all white-ragey. It’s all I can do to stop myself yelling at the girl beeping my &#8230; <a href="http://www.wordsforbreakfast.co.nz/blog/fewerless-%e2%80%93-when-to-use-which-or-why-supermarket-express-aisle-are-a-destroying-the-english-language/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wordsforbreakfast.co.nz/blog/fewerless-%e2%80%93-when-to-use-which-or-why-supermarket-express-aisle-are-a-destroying-the-english-language/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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