It was 2008, and the world had just gone bananas.It was obviously the perfect time to start a copywriting agency with nothing but a laptop, a weird name, and a really nice haircut. But we knew we had something good to offer. See, we’re not just wonderful writers. We also do the thinking behind the words – what stories to tell, what tone to take, what arguments to make. It's part of why we grew from a cute little one-woman-band, into one of Auckland's most trusted copywriting agencies. Drop us a line here or call 09 379 6127. Otherwise, check out some of our best copywriting projects or have a nosey at our blog.
Our copywriting agency helps two kinds of clients:
Comms people Manage the project yourself and chuck a margin on us, or intro us to your client so we work as one big happy family.
Marketing managers Your agency is amazing at big juicy brand ads, but when it comes to functional stuff like brochures or a company prospectus they can be a bit... painful. With us, you get senior copywriters who really like the functional stuff. And we’re almost certainly a lot cheaper.
We work differently, so you get:
- A team of copywriters - not one person trying to do everything well.
- One contact person, so you know the work will deliver to your brief.
- Pretty much endless capacity - we've never had to put off the start of a project.
Our copywritersYou deal with one person at Words for Breakfast, but there's a team of copywriters behind the scenes. We critique each other's writing, so it's polished and perfected.
Creative director, digital copy specialist
Here’s a tidbit that’s almost too convenient: Helen’s grandpa helped write the Heinemann NZ Dictionary. A love of words obviously runs in the family.
After years in the advertising world, where she worked as a copywriter in Auckland, Wellington and New York, Helen got tired of her glamorous, award-winning life and decided to start a business. Words for Breakfast was the result, and almost a decade later, it’s still going strong.
A talent for copywriting and eye for strategy have made Helen the go-to woman for her clients. She’s equally comfortable whipping up a witty radio ad, crafting smart business copy for a website, or creating a clear, effective strategy to guide a client’s marketing.
Although she loves words, these days Helen does less of the hands-on writing. She spends her days meeting with clients, briefing her writing team, and ruthlessly editing copy until every word is perfect.
Marketing and sales copywriter
Jemima has worked as a librarian, an advertising copywriter, and a primary school teacher. It is not a coincidence that all these jobs involve words.
She has been a voracious reader for as long as she can remember and finds people who don’t read deeply suspicious. She loves cryptic crosswords, apostrophes, and fixing spelling mistakes in red pen. Her writing career began in high-school with a series of poems which have – mercifully – been lost. These days she sticks to copywriting and tries to keep the tortured metaphors to a minimum.
Senior account manager, copywriter
Rowena keeps things on track at Words for Breakfast. She’s the one chasing up wayward copywriters, communicating with clients, and making sure nothing is forgotten.
Although Ro loves a good pun and does some copywriting, account management is her area of expertise. Her knack for building great client relationships comes from more than a decade in the sales and digital marketing sphere, including stints with MSN in Auckland and Yahoo in London and Sydney.
Ro spends her days meeting with clients, briefing writers, and trying not to sigh too loudly when the copywriting team forgets her filing system.
Business writing, subediting
Katherine is Words for Breakfast’s oldest copywriter – in both senses of the word
She’s been writing for 35 years, penning poetry, plays, film scripts, blogs, essays, media releases, reviews, newsletters, short stories, and novels. She holds a Master’s degree (First Class Honours) in Creative and Performing Arts, specialising in screenwriting.
Among other jobs, Katherine has done a stint as national convener of NCWNZ Economic Issues Standing Committee, which involved collating a wide range of opinions and writing formal submissions to Parliamentary select committees. More recently she took on the job of editor of a 26-page political party magazine – including layout, trimming wordy articles, contributing her own piece and handling advice from the party leader. It’s official – she’s a published author.
When Katherine reads or writes, she is gone from the neck up.