Ideas, tips and how-tos from our copywriters

Happy reading.

DIY blogging: the real costs of writing it yourself

By Helen Steemson

Every hour your team spends fumbling their way through a project is an hour they’re not spending on their core tasks. Here we break down the real costs of DIY blogging, and why you should really be outsourcing.

Procrastination: How to finish writing and just hit send

By Jemima McKenzie-Higgott

Getting your message out there – whether you’re selling something or baring your soul – is more important than perfection. An authentic voice is what makes writing great and compelling – here’s how to stop tinkering and just send it.

Script writing online video – Complicated to consumable

When you sit down and chat to the experts at PhoneVoIP, you begin to wonder why anyone has a traditional landline anymore. The way they tell it, a phone that’s hooked up over the internet isn’t just (heaps) cheaper, it also comes with a swath of amazing features – ones that either aren’t available on […]

Case studies – a copy writer’s guide

Case studies are better than testimonials. They don’t just tell people that you’re great – they use storytelling to show potential customers how and why you add value. If you’re writing case studies, here are six things you should be doing. 1. Approach it strategically Chances are you’ll have heaps of case studies you can […]

Advertisers: cast fewer white men and change the world

By Helen Steemson

Even ignoring the cocaine budgets of the 80s, the advertising industry isn’t renowned for its ethics. We prey on insecurities, fears and ego to peddle poisons, carcinogens, junk food and pollutants. We ought to be ashamed of ourselves. And I think, secretly, a lot of us are. So why do it? For most people, it’s […]

Adding interest: would you get a drink with your copy?

Read your website. If it sounds like someone you wouldn’t mind having a beer with, then yay! Give yourself a star and stop reading this article – you’ve already nailed it. Everyone, from banks to cafes to web designers, wants their brand to have personality these days. Why? Because that’s the point of brands – […]