Ideas, tips and how-tos from our copywriters

Happy reading.

Skyscraping: the SEO content holy grail?

How to use skyscraping to make your content (and your search rankings) dominate Skyscraping is a content marketing technique where you create content specifically to gain links to your site to boost your organic search rankings. You do it by finding content that is linked to a lot, but, actually, isn’t all that great. Then you […]

I had a baby and my business has never been better

How my newborn baby made me get out of my own way For most of April and May 2017, I wasn’t really in this business – physically or mentally. Sure, I was answering a few emails and spent some time at the office, before blearily driving home before rush hour. My wife had just given […]

Procrastination: How to finish writing and just hit send

By Jemima McKenzie-Higgott

Getting your message out there – whether you’re selling something or baring your soul – is more important than perfection. An authentic voice is what makes writing great and compelling – here’s how to stop tinkering and just send it.

SEO basics – a totally useful how to guide

By Helen Steemson

Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway.

Script writing for Phone VoIP

When you sit down and chat to the experts at PhoneVoIP, you begin to wonder why anyone has a traditional landline anymore. The way they tell it, a phone that’s hooked up over the internet isn’t just (heaps) cheaper, it also comes with a swath of amazing features – ones that either aren’t available on […]