Would you get a drink with your copy? Read your website. If it sounds like someone you wouldn’t mind having a beer with, then yay! Give yourself a star and stop reading this article – you’ve already nailed it. Everyone, from banks to cafes to web designers, wants their brand to have personality these days. […]
Ever heard someone refer to a ‘brand personality’? That’s because the whole reason why businesses develop brands is to try and connect with their target audiences on a deeper lever. Rather than telling them all the practical reasons why they should buy from them (which doesn’t work, as we know), a brand is something their […]
Nailing your brand tone of voice isn’t just a nice thing to do – it’s pretty crucial to attracting and keeping the right kind of customers. Here’s a video on how to do that.