Ideas, tips and how-tos from our copywriters

Happy reading.

Copywriter’s Guide: How to write a case study

Case studies are better than testimonials. They don’t just tell people that you’re great – they use storytelling to show potential customers how and why you add value. If you’re writing case studies, here are six things you should be doing. 1. Approach it strategically Chances are you’ll have heaps of case studies you can […]

Don’t leave marketing up to marketers

“A business with a marketing department is like a church with a religion department” – Mike Hutcheson Slow clap, Mike. Slow clap. Marketing departments and marketing people – we’re the fluffy ones, the hipsters with the nice hair, buttoned up collars, buzz words and snazzy charts. Segmenting us off from the main business is comfortable […]

Look good in front of your clients (SEO guide)

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Recent studies have shown that 85% of your ranking is down to things that happen off your site. So what does that mean when you’re talking to your clients about SEO? To look really smart in front of them, here’s what you need to know.

Why you need a good content marketing strategy

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Done correctly, content marketing can achieve outstanding results for your brand. By delivering interesting, relevant and educational content, you’ll create awareness and build trust with a perfect target audience.

Understanding your target audience

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You can’t talk to everyone who might buy from you. Why? Because if you try talking to everyone, you’ll end up having to be so generic that you’ll get no cut-through.