Ideas, tips and how-tos from our copywriters

Happy reading.

I had a baby and my business has never been better

How my newborn baby made me get out of my own way For most of April and May 2017, I wasn’t really in this business – physically or mentally. Sure, I was answering a few emails and spent some time at the office, before blearily driving home before rush hour. My wife had just given […]

Procrastination: How to finish writing and just hit send

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Getting your message out there – whether you’re selling something or baring your soul – is more important than perfection. An authentic voice is what makes writing great and compelling – here’s how to stop tinkering and just send it.

SEO basics – a totally useful how to guide

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Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway.

Copywriter’s Guide: How to write a case study

Case studies are better than testimonials. They don’t just tell people that you’re great – they use storytelling to show potential customers how and why you add value. If you’re writing case studies, here are six things you should be doing. 1. Approach it strategically Chances are you’ll have heaps of case studies you can […]

Is your copy just writing?

Would you get a drink with your copy? Read your website. If it sounds like someone you wouldn’t mind having a beer with, then yay! Give yourself a star and stop reading this article – you’ve already nailed it. Everyone, from banks to cafes to web designers, wants their brand to have personality these days. […]

You’re hiring a copywriter, not a mind reader

How to brief your writers so you get the goods When you want to get the best from your copywriter, there’s no shortcut to a proper briefing. To do an effective job, your copywriter needs to know all about you and your company; otherwise you’ll be wasting their time – and your money. If you […]

Why your copywriting should be more like Donald Trump

Trump. No one expected this, because, most of the time, Trump doesn’t make a lot of sense. He lambasts the American job losses from Chinese manufacturing while selling made-in-China Trump merchandise. His financial ideas can be summed up as, “I’m rich, put me in charge” and his policies are so impractical and lacking in substance […]

Look good in front of your clients (SEO guide)

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Recent studies have shown that 85% of your ranking is down to things that happen off your site. So what does that mean when you’re talking to your clients about SEO? To look really smart in front of them, here’s what you need to know.