RankBrain is Google’s new AI tool that’s already shaking things up in SEO land. In this article, you’ll learn how it works, and the seven things you should be doing to write for Rankbrain and stay top of the rankings.
Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway.
Here’s an infographics video from the incredible team at PlusAlpha – script written by our copywriters
Content is king, right? Not really. Good content is king. Since the new Google algorithms were released last year, Google now more strongly favours content that’s relevant and shared – so, yeah, content people actually find useful. Suddenly churning out cheap, poorly written and conceived content isn’t worth the effort, so our copywriters have been getting a lot more […]
You should be blogging. You know this. It’s that niggle that starts whispering to you every time you knock off an hour early, or spend 20 minutes browsing Facebook. Writing that blog is important, but the impacts of not doing so are hard to see. It’s about lost leads, lower brand engagement, missed opportunities – things that […]
Recent studies have shown that 85% of your ranking is down to things that happen off your site. So what does that mean when you’re talking to your clients about SEO? To look really smart in front of them, here’s what you need to know.
Done correctly, content marketing can achieve outstanding results for your brand. By delivering interesting, relevant and educational content, you’ll create awareness and build trust with a perfect target audience.