Ideas, tips and how-tos from our copywriters

Happy reading.

I had a baby and my business has never been better

How my newborn baby made me get out of my own way For most of April and May 2017, I wasn’t really in this business – physically or mentally. Sure, I was answering a few emails and spent some time at the office, before blearily driving home before rush hour. My wife had just given […]

Script writing for Phone VoIP

When you sit down and chat to the experts at PhoneVoIP, you begin to wonder why anyone has a traditional landline anymore. The way they tell it, a phone that’s hooked up over the internet isn’t just (heaps) cheaper, it also comes with a swath of amazing features – ones that either aren’t available on […]

Advertising advice: cast fewer white men

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Even ignoring the cocaine budgets of the 80s, the advertising industry isn’t renowned for its ethics. We prey on insecurities, fears and ego to peddle poisons, carcinogens, junk food and pollutants. We ought to be ashamed of ourselves. And I think, secretly, a lot of us are. So why do it? For most people in […]

Don’t leave marketing up to marketers

“A business with a marketing department is like a church with a religion department” – Mike Hutcheson Slow clap, Mike. Slow clap. Marketing departments and marketing people – we’re the fluffy ones, the hipsters with the nice hair, buttoned up collars, buzz words and snazzy charts. Segmenting us off from the main business is comfortable […]

You’re hiring a copywriter, not a mind reader

How to brief your writers so you get the goods When you want to get the best from your copywriter, there’s no shortcut to a proper briefing. To do an effective job, your copywriter needs to know all about you and your company; otherwise you’ll be wasting their time – and your money. If you […]

Simple writing makes you look smarter

It’s a good title for an excellent study from Princeton on the effects of using more complicated words in your writing. Basically, simple writing will make readers think you’re smarter. Read the full article here The study backs up what I’ve suspected for a long time. Overly complicated writing is the nouveau riche of the […]

The Parenting Sabbatical

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Parenting is a time of intense growth and change. You’re meeting challenges unlike any that have gone before and unlocking resilience you didn’t know you had. Parenting isn’t time off – it’s a sabbatical.