Ideas, tips and how-tos from our copywriters

Happy reading.

I had a baby and my business has never been better

How my newborn baby made me get out of my own way For most of April and May 2017, I wasn’t really in this business – physically or mentally. Sure, I was answering a few emails and spent some time at the office, before blearily driving home before rush hour. My wife had just given […]

Advertising advice: cast fewer white men

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Even ignoring the cocaine budgets of the 80s, the advertising industry isn’t renowned for its ethics. We prey on insecurities, fears and ego to peddle poisons, carcinogens, junk food and pollutants. We ought to be ashamed of ourselves. And I think, secretly, a lot of us are. So why do it? For most people in […]

Don’t leave marketing up to marketers

“A business with a marketing department is like a church with a religion department” – Mike Hutcheson Slow clap, Mike. Slow clap. Marketing departments and marketing people – we’re the fluffy ones, the hipsters with the nice hair, buttoned up collars, buzz words and snazzy charts. Segmenting us off from the main business is comfortable […]