DIY blogging: the real costs of writing it yourself (with numbers)

How much is DIY blogging costing you?

Nearly all of us start out with a bit of DIY blogging, but is it really the right way to go? Here, we break down an example scenario showing that DIY blogging could cost you at least $500 more every year. 


DI Why?

Us Kiwis are DIYers. But if you’ve spent your weekend trying to pull carpet staples out of floorboards or scraping paint off windows, you know that DIY comes at a cost – to your time and your sanity. In a business context – where time spent DIY blogging literally costs money – the stakes start to get higher. Every hour your team spends fumbling their way through a project is an hour they’re not spending on their core tasks – the ones they’re most skilled in, that will most directly add to your bottom line. Opportunity costs aside, there are hard costs too – tot up how much of your team’s salaried hours and the cost of a single blog can be surprising.

That sounds convincing in theory. But when you’re faced with a quote from a seemingly expensive contractor vs. using the staff you’re already paying, logic can fall by the wayside. As an example and comparison, we’ve imagined and costed a typical scenario, working with industry averages and anecdotal data collected from interviews with our clients over the last nine years in business. It’s a really useful exercise to do for yourself using real numbers too.

We’ve found that blogs, articles and case studies written in-house by non-expert writers can take anywhere from 5-12 hours to write. Many of our clients report that their managers and even CEOs get involved in iterations, spending as long as three hours each making changes. Further, time spent deciding on what to write in the first place can be a hidden – and steep – expense.

Here’s our hypothetical cost comparison:

Costs to write monthly blogs in-house

Mid-weight marketer, earning 75k/year

CEO or manager, earning 120k/year

  • Marketer spends eight hours thinking of a topic and crafting a first draft: $288/blog
  • Manager spends two hours reading and making changes $144/blog
  • Marketer spends two hours implementing changes and proofing $72/blog

Total hard costs per blog $504

Total yearly spend $6048

 

Costs to have monthly blogs written externally

Mid-weight marketer, earning 75k/year

CEO or manager, earning 120k/year

Copywriter’s cost per blog, including editorial planning session and two rounds of feedback: $410

  • Marketer spends one hour briefing writer and approving three topics: $12/blog
  • Marketer spends 30 mins reviewing and supplying feedback on one blog $18/blog
  • CEO spends 15 mins reviewing and approving blog $18/blog

Total hard costs per blog $458

Total yearly spend $5496

 

While an extra $552 spread out over a year might not seem like much, you’re still paying more for a  product created by non-experts. By outsourcing your content writing you’ll also:

 

Get more effective, compelling blogs

If you’re paying someone to do something, you can and should expect a much better product. That means your blogs won’t just be easier and nicer to read, they should also be more strategically targeted, so you get better results off the back of them.

Actually get regular blogs out the door

Typically, DIY blogging is considered important, but not urgent – something that can easily slip down the to-do list. By outsourcing, you’ll always have someone nipping at their heels so your blog never sits dormant again. And that’s more important than you can imagine – click here for some hard data on how powerful regular blogging can be for your business.

Free up your team for other things

We’ve already mentioned this, but it’s a doozy. If your team members are spending a day a month writing a blog, it means they’re spending a day less on the things they’re really good at.

Make DIY blogging DOA

Not to put too fine a point on it: unless you’ve employed a writer in-house, there’s no reason why you should still be writing blogs yourself. Get someone else to write your blogs – you’ll never look back.

(And if you’d like to have a chat with us about doing that for you, even better – we have some great blog packages that make it more cost effective, too. Call us now on 09 379 6127 or email us here).

Every hour your team spends fumbling their way through a project is an hour they’re not spending on their core tasks. Here we break down the real costs of DIY blogging, and why you should really be outsourcing.