All copywriters are not created equal. A love of language and the ability to string words together is a baseline, but here’s what else you should be looking for.
Ever heard someone refer to a ‘brand personality’? That’s because the whole reason why businesses develop brands is to try and connect with their target audiences on a deeper lever. Rather than telling them all the practical reasons why they should buy from them (which doesn’t work, as we know), a brand is something their […]
Recent studies have shown that 85% of your ranking is down to things that happen off your site. So what does that mean when you’re talking to your clients about SEO? To look really smart in front of them, here’s what you need to know.
Done correctly, content marketing can achieve outstanding results for your brand. By delivering interesting, relevant and educational content, you’ll create awareness and build trust with a perfect target audience.
You can’t talk to everyone who might buy from you. Why? Because if you try talking to everyone, you’ll end up having to be so generic that you’ll get no cut-through.
Help ensure your content marketing efforts are a success with these five essential tips for a great content marketing strategy.
Parenting is a time of intense growth and change. You’re meeting challenges unlike any that have gone before and unlocking resilience you didn’t know you had. Parenting isn’t time off – it’s a sabbatical.
Nailing your brand tone of voice isn’t just a nice thing to do – it’s pretty crucial to attracting and keeping the right kind of customers. Here’s a video on how to do that.