Thoughts, how-tos and tips from our copywriting team

Happy reading.

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Four reasons to book a copywriting course

Our copywriting courses improve writing speed, quality and confidence. They’ll also help make every bit of writing more persuasive and more on-brand.

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Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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Is AI the answer? Why we’re not convinced – yet

AI is everywhere. It answers your questions when you book a holiday. It’s writing essays for harried uni students. For all you know, it could be writing this blog right now.

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WFB Customer Story - How regular, high-quality thought leadership articles helped A2X go for SEO gold

Homegrown software company A2X needed regular blogging and thought leadership articles to boost its online presence. It tried a few freelancers but couldn’t get the results it was looking for – until WFB. A2X saw 120% organic keyword ranking growth in just 12 months. Here’s how.

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For F's sake – here's the how-to of attention grabbing copy.

Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.

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Why SEO experts recommend topic clusters for creating content

The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation.

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Build a content marketing strategy in 9 steps - get the best ROI for your content

Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.

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Why writing blogs yourself might be more expensive than you think

DI-why-oh-why? Here we show you how in-house content writing could cost you more each year than simply outsourcing it – hey, you might even get better results.

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Content marketing: it’s cheap and really pulls its weight

Even with a lean marketing budget, content reigns supreme.

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Copywriting vs content writing – the big (and not-so-big) differences

If you’re looking to grow your business (and, let’s be honest, who isn’t?), perfecting your content is a crucial piece of the puzzle. And that’s going to take a whole lot of writing. But do you need copywriting or content writing? And is there even a difference? In short, yes. And no. Let me explain.

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