We were asked to develop the copy for more than 50 Point of Sale cards for Living Nature that would represent the intelligence and romance of the brand. The first step was to develop a tone of voice which would bring the brand to life while also discussing complex and often functional science behind their all-natural skincare. The cards are still in use today.
To get ready to break into overseas markets, Living Nature’s brand was being clarified and rejuvenated. Helen and her team were a huge part of that process. They listened and responded carefully to the brief; they then came up with a tone of voice to connect with the intelligent, worldly female target audience. They managed to weave the dense science behind the products into the luxurious beauty cues – so important to a high-end skincare brand. Their work can still be seen across much of the brand’s point of sale material around the world.
Louise Henderson, (formerly) Consultant Marketing Director, Living Nature
Click here to download some of the Living Nature point-of-sale cards.