TWG Tone of Voice development

The Warehouse Group was taking a bold new position in the market, and needed a new way a speaking to match

The Warehouse Group is on a mission to change the face of retail. Part of that process is about clarifying and solidifying their position in the market. We helped them better define their tone of voice and created a working document that laid out their brand persona and writing rules.

Click here to see the tone of voice in action on The Warehouse Group’s new careers website.