Market collateral that sells
From funny and heartfelt to hard-hitting and hard-sell, you’ll get the text you need to attract the customers you want. Creating marketing collateral that really sells is about understanding your brand and your target audience to find the words that will connect the two.
Our writers take a three-phase approach to producing marketing collateral:
- Strategy and briefing – you might already have a plan nailed down. Great! Give us your brief and we’ll get started. If you just kind of know where you need to be, but aren’t sure how to get there, we can help. We’ll help you explore and precisely define the objectives of the project, who your best target is, and the messages that will resonate more strongly. Our reverse briefs will give you the chance to ensure we’re on the same page.
- Tone definition – we’ll write a small section of your project, so you can sign off on the tone and style of the copy. We’ll work on it until you’re happy.
- Creative development – based on the brief, we’ll come up with an idea that will easily encompass all your key messages. That might be a big, exciting idea, or a simple headline that captures attention – whatever the brief needs.
Our writers have won awards for their work, including:
- Print, TV and radio ads
- Point of sale material
- Online display ads
Get help creating marketing collateral that captures attention (and business): 09 379 6127 or drop us a line.