Content Creation

For F's sake – here's the how-to of attention grabbing copy.

Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.

Download

Why SEO experts recommend topic clusters for creating content

The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation.

Download

WFB Customer Story - when great copy and great design collide

Award-winning design agency RedSpark Creative know how to turn design briefs into unforgettable brands. When the brief requires engaging, on-brand copy to match, they call on us.

Download

Build a content marketing strategy in 9 steps - get the best ROI for your content

Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.

Download

Developing a target audience persona - who are you even talking to anyway?

In writing there’s one make-or-break question you need to answer first: who are you talking to? Here we outline how to narrow things down.

Download

Don't be a copycat - why fresh content writing is better for SEO

Posting regular, new content like whitepapers and blogs to your website will boost your search rankings and help position you as a thought leader. But are your articles offering something new and fresh for your reader? Or is it copycat content found elsewhere?

Download

Bringing a brand to life with copywriting tone-of-voice

Everyone has a personality – a unique way of behaving and communicating. It’s how we come to like and relate to people. Successful brands are the same. The more human they feel, the more the audience engages.

Download

Need a copy or content writer? Here’s what you should be looking for.

Good writing evokes all sorts of emotions. But not all writers can trigger the urge to buy what you’re selling. If you’re looking for a writer to engage your audience, make sure they’re a copywriter. We’ve worked with all types of writers and know what to look for. Here’s our advice.

Download

How to stop falling off the content marketing wagon

Unless you’re lucky enough to be focussing only on content marketing, chances are that creating new blogs, articles and other content falls squarely in the "important-but-not-urgent" category.

Download

Content marketing: it’s cheap and really pulls its weight

Even with a lean marketing budget, content reigns supreme.

Download

Thoughts, how-tos and tips from our copywriting team

FILTER

For F's sake – here's the how-to of attention grabbing copy.

Marketing

Blog Writing

Strategy

Why SEO experts recommend topic clusters for creating content

Blog Writing

Search engine optimisation

Strategy