Thoughts, how-tos and tips from our copywriting team

Happy reading.

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How to brief your copywriter

Put the goods in, get the goods out – when you want to get the best from your copywriter, there’s no shortcut to a proper briefing.

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Content marketing: it’s cheap and really pulls its weight

Even with a lean marketing budget, content reigns supreme.

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Why growth marketing managers are putting more spend into content writing

Here’s everything you need to know about the role of a growth marketing manager and how content writing is the key their success.

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4 tips for writing content that ranks in Google

How can you swing the ranking odds ever in your favour without compromising your all-important human audience? We’re big fans of using a solid process to streamline your writing. It’ll help you develop an idea, organise your thoughts and decide what’s critical to include and which ideas you can ditch.

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Copywriting course – upskill your staff and grow your business

Copywriting is the art of selling through words. It’s persuading someone to take action – to inform, advise and ultimately to influence. So, there’s a bit more to it than first meets the eye. Here are the top five benefits we see people getting from copywriting course.

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How content marketing is changing the game

We look at the past, present and the future stats stacking up, to show how content marketing is changing the game – don’t get left behind.

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