Here’s a tidbit that’s almost too convenient: Helen’s grandpa helped write the Heinemann NZ Dictionary. A love of words obviously runs in the family.
After years in the advertising world, where she worked as a copywriter in Auckland, Wellington and New York, Helen got tired of her glamorous, award-winning life and decided to start a business. Words for Breakfast was the result, and over a decade later, it’s still going strong.
A talent for copywriting and eye for strategy have made Helen the go-to woman for her clients. She’s equally comfortable whipping up a witty radio ad, crafting smart business copy for a website, or creating a clear, effective strategy to guide a client’s marketing.
She also truly believes that anyone has the ability to express themselves clearly in writing. That’s what she helps clients achieve during her copywriting training sessions. These sessions cover techniques and process that help up-skill people in writing for the web, proposals, marketing and reports. She has lectured and tutored students at AUT’s ad school and runs the Marketing Association NZ’s extremely popular copy course. Her clients include some of New Zealand’s largest corporations including Griffins Food Company, Foodstuffs, Sovereign Insurance and ASB.
Although she loves words, these days Helen does less of the hands-on writing. She spends her days running copywriting courses, meeting with clients, briefing her writing team, and ruthlessly editing copy.