It was 2008, and the world had just gone bananas.
It was obviously the perfect time to start a copywriting agency with nothing but a laptop, a weird name, and a really nice haircut.
But we knew we had something good to offer.
See, we’re not just wonderful writers. We also do the thinking behind the words – what stories to tell, what tone to take, what arguments to make.
It’s part of why we grew from a cute little one-woman-band, into one of Auckland’s largest and most trusted copywriting agencies.
Drop us a line here or call 09 379 6127.
Our copywriting agency helps two types of clients:
Business owners, marketing managers, general managers – we write copy for your business.
We’ll work with you to decipher your brand tone of voice and provide pro tips on how to get more from your digital content. Delivering mostly content marketing strategy, web copy, blogs, thought leadership articles, ebooks and case studies.
Web developers, digital marketers, advertising agencies, publishers – we write copy for your clients’ businesses.
Manage the project yourself or intro us to your client and we can work directly with them, so your project (eg new website) gets completed seamlessly. If you pass on regular work, we’ll negotiate a special rate.
We work differently, so you get:
- A team of copywriters – not one person trying to do everything well.
- One contact person, so you know the work will deliver to your brief.
- Pretty much endless capacity – we’ve never had to put off the start of a project.
You deal with one person at Words for Breakfast, a dedicated account manager to make sure your project runs smoothly, but there’s a team of copywriters behind the scenes. We critique each other’s writing, so it’s polished and perfected.
Creative director, digital copywriting specialist, copywriting trainer
Here’s a tidbit that’s almost too convenient: Helen’s grandpa helped write the Heinemann NZ Dictionary. A love of words obviously runs in the family.
After years in the advertising world, where she worked as a copywriter in Auckland, Wellington and New York, Helen got tired of her glamorous, award-winning life and decided to start a business. Words for Breakfast was the result, and over a decade later, it’s still going strong.
A talent for copywriting and eye for strategy have made Helen the go-to woman for her clients. She’s equally comfortable whipping up a witty radio ad, crafting smart business copy for a website, or creating a clear, effective strategy to guide a client’s marketing.
She also truly believes that anyone has the ability to express themselves clearly in writing. That’s what she helps clients achieve during her copywriting training sessions. These sessions cover techniques and process that help up-skill people in writing for the web, proposals, marketing and reports. She has lectured and tutored students at AUT’s ad school and runs the Marketing Association NZ’s extremely popular copy course. Her clients include some of New Zealand’s largest corporations including Griffins Food Company, Foodstuffs, Sovereign Insurance and ASB.
Although she loves words, these days Helen does less of the hands-on writing. She spends her days running copywriting courses, meeting with clients, briefing her writing team, and ruthlessly editing copy.
General manager, account director
Rowena keeps things on track at Words for Breakfast. She’s the one chasing up wayward copywriters, communicating with clients, making sure projects run without a hitch and managing our operating systems.
Her digital nous and knack for building great client relationships come from more than a decade in the sales and digital marketing sphere, including positions at MSN in Auckland and Yahoo in both London and Sydney.
Ro spends her days thinking of ways to improve and grow the business. Her best strategy to date has been lots of client lunches and team dinners, because if you aren’t having fun, then what’s the point?
Jemima has worked as a librarian, an advertising copywriter, and a primary school teacher. It is not a coincidence that all these jobs involve words.
She has been a voracious reader for as long as she can remember and finds people who don’t read deeply suspicious. She loves cryptic crosswords, apostrophes, and fixing spelling mistakes in red pen. Her writing career began in high-school with a series of poems which have – mercifully – been lost. These days she sticks to copywriting and tries to keep the tortured metaphors to a minimum.
With a degree in communications and five years’ experience in various marketing roles, Jess has a flair for writing great copy.
What started as a hobby in high school, has turned into a full-time career and passion. Never one to underestimate the power of good copy, Jess thrives on the challenge of complex and technical topics, turning them into stories that educate and inspire.
Jess has penned articles across a number of industries, comfortably flipping between whimsical travel pieces, informative e-commerce blogs or persuasive financial articles – just to name a few.
Katherine is Words for Breakfast’s oldest copywriter – in both senses of the word
She’s been writing for 35 years, penning poetry, plays, film scripts, blogs, essays, media releases, reviews, newsletters, short stories, and novels. She holds a Master’s degree (First Class Honours) in Creative and Performing Arts, specialising in screenwriting.
Among other jobs, Katherine has done a stint as national convener of NCWNZ Economic Issues Standing Committee, which involved collating a wide range of opinions and writing formal submissions to Parliamentary select committees. More recently she took on the job of editor of a 26-page political party magazine – including layout, trimming wordy articles, contributing her own piece and handling advice from the party leader. It’s official – she’s a published author.
When Katherine reads or writes, she is gone from the neck up.
Bec’s is our account executive extraordinaire. She’s highly skilled at multi-tasking and, being one of six siblings, can hold several conversations at once.
Customer service, admin and operating systems are her forte with a previous long-standing role at ASB. Prior to that, she held a managerial position at North Beach where she whipped a bunch of 18-25-year-old retail staff into shape.
Never one to shy away from a challenge, she’s jumped at the chance to immerse herself in a new industry at Words for Breakfast.
She has a stack of books gathering dust at home, thanks to her 4-year-old and 18 month old, so loves the opportunity to read a good blog post before sending it out.