Captivate, connect, convert Now that New Zealand has reached level one, we’re all well and truly done with distancing – in person and online. This is especially true in the market place. Kiwi businesses (for obvious reasons) are keener than ever to get in front of customers and hook them in. Well-executed web copy plays […]
Working from home has always been our norm The past few weeks have been a whirlwind. First, seeing the effects Coronavirus was having globally, taking its grip and grinding entire countries to a halt. Then the first case eventually reached our shores – turning their nightmare into our reality. Already, it has had a devastating […]
When everyone’s tightening their belts marketing is often the first budget to go. But the research tells us that businesses who keep in touch with their audience during a recession are the ones that end up taking a major lead. Here are 5 smart tips for how to pivot, reframe and refocus your marketing to survive and even thrive during a recession .
Skyscraping is a content marketing technique where you create content specifically to gain links to your site to boost your organic search rankings. You do it by finding content that is linked to a lot, but, actually, isn’t all that great. Then you produce something heaps better to convince linkers to switch to your content instead. Here’s how it works and how to do it yourself.
RankBrain is Google’s new AI tool that’s already shaking things up in SEO land. In this article, you’ll learn how it works, and the seven things you should be doing to write for Rankbrain and stay top of the rankings.
How my newborn baby made me get out of my own way For most of April and May 2017, I wasn’t really in this business – physically or mentally. Sure, I was answering a few emails and spent some time at the office, before blearily driving home before rush hour. My wife had just given […]
Every hour your team spends fumbling their way through a project is an hour they’re not spending on their core tasks. Here we break down the real costs of DIY blogging, and why you should really be outsourcing.
Getting your message out there – whether you’re selling something or baring your soul – is more important than perfection. An authentic voice is what makes writing great and compelling – here’s how to stop tinkering and just send it.
Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway.