Ideas, tips and how-tos from our copywriters

Happy reading.

Personal content marketing for B2B businesses

By Helen Steemson

Marketing a B2B business? You’ve probably heard that it’s hard. Because typically, business-to-business is more, well, businessy, and maybe just a bit less fun. But we’re here to tell you that’s not quite true. Business people are humans too – here are our tips to connecting with them.

Upskill your staff and grow your business

By Helen Steemson

Copywriting is the art of selling through words. It’s persuading someone to take action – to inform, advise and ultimately to influence. So, there’s a bit more to it than first meets the eye. Here are the top five benefits we see people getting from copywriting course

10 Tips for writing a readable blog post

By Helen Steemson

You only get one chance to hook your fingers into a reader’s eye sockets and hold on. And do you know what doesn’t do that? Complicated, boring, confusing writing. So how do you write something simple, interesting and straightforward? Glad you asked. Read on.

4 tips for writing content that ranks in Google

By Helen Steemson

How can you swing the ranking odds in your favour without compromising your all-important human audience? We’re big fans of using a solid process to streamline your writing. It’ll help you develop an idea, organise your thoughts and decide what’s critical to include and which ideas you can ditch.

9 ways to get better conversions for your landing page

By Helen Steemson

You’ve created the perfect product and are ready to launch it to the world with a custom landing page. You sit and wait… but your clicks don’t convert to customers. Here are some handy tips to turn those clicks into customers.

Freelance copywriter vs copywriting agency

By Helen Steemson

You’ll have freelancers and agencies all banging down your door, asking for the work, so you have a choice – and it’ll depend on a few variables. 

SEO tip: Why you should write for humans, not computers

By Helen Steemson

SEO guys tell us how to make content SEO-friendly – get your keywords in there, write some nice meta information and most importantly, never stop thinking about your rankings. But, umm… what about the actual people reading your content? Here’s how to refocus on your readers and why that’s the best way to get you to the top.

7 online writing apps you can’t do without

By Helen Steemson

Back in the day, a nice sharp H2B pencil and a sturdy wad of paper were all we needed, but these days it would be crazy not to make use of the huge range of online tools at your fingertips.