Ideas, tips and how-tos from our copywriters

Happy reading.

8 Web copy tips to help you capture your audience

Captivate, connect, convert  Now that New Zealand has reached level one, we’re all well and truly done with distancing – in person and online. This is especially true in the market place. Kiwi businesses (for obvious reasons) are keener than ever to get in front of customers and hook them in. Well-executed web copy plays […]

In the face of Coronavirus, it’s BAU for WFB

By Rowena Allsopp

Working from home has always been our norm The past few weeks have been a whirlwind. First, seeing the effects Coronavirus was having globally, taking its grip and grinding entire countries to a halt. Then the first case eventually reached our shores – turning their nightmare into our reality. Already, it has had a devastating […]

How to keep marketing during COVID-19

By Helen Steemson

When everyone’s tightening their belts marketing is often the first budget to go. But the research tells us that businesses who keep in touch with their audience during a recession are the ones that end up taking a major lead. Here are 5 smart tips for how to pivot, reframe and refocus your marketing to survive and even thrive during a recession .

Skyscraping: the SEO content holy grail?

Skyscraping is a content marketing technique where you create content specifically to gain links to your site to boost your organic search rankings. You do it by finding content that is linked to a lot, but, actually, isn’t all that great. Then you produce something heaps better to convince linkers to switch to your content instead. Here’s how it works and how to do it yourself. 

I had a baby and my business has never been better

How my newborn baby made me get out of my own way For most of April and May 2017, I wasn’t really in this business – physically or mentally. Sure, I was answering a few emails and spent some time at the office, before blearily driving home before rush hour. My wife had just given […]

Procrastination: How to finish writing and just hit send

By Jemima McKenzie-Higgott

Getting your message out there – whether you’re selling something or baring your soul – is more important than perfection. An authentic voice is what makes writing great and compelling – here’s how to stop tinkering and just send it.

SEO basics – a totally useful how to guide

By Helen Steemson

Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway.