Ideas, tips and how-tos from our copywriters

Happy reading.

How content marketing is changing the game

By Helen Steemson

Times are changing – are you?   Whatever your industry, content marketing is the key to success. It’s your chance to win over your audience and drive traffic and conversions. But content marketing is constantly evolving – it looked entirely different ten years ago, in another ten, it’ll look different again.  So how do you […]

Make your content stand out from the crowd

By Helen Steemson

Our tips and tricks for writing original articles It’s a hard thing to come by these days – original content that actually stands out. But it’s oh so important. The stats don’t lie –nearly a third of companies with a content strategy get 27.1% higher win rates than those without one. Writing and posting regular […]

Content marketing for B2B businesses – time to get personal

By Helen Steemson

Marketing a B2B business? You’ve probably heard that it’s hard. Because typically, business-to-business is more, well, businessy, and maybe just a bit less fun. But we’re here to tell you that’s not quite true. Business people are humans too – here are our tips to connecting with them.

Copywriting course – upskill your staff and grow your business

By Helen Steemson

Copywriting is the art of selling through words. It’s persuading someone to take action – to inform, advise and ultimately to influence. So, there’s a bit more to it than first meets the eye. Here are the top five benefits we see people getting from copywriting course

10 Tips for writing a readable blog post

By Helen Steemson

You only get one chance to hook your fingers into a reader’s eye sockets and hold on. And do you know what doesn’t do that? Complicated, boring, confusing writing. So how do you write something simple, interesting and straightforward? Glad you asked. Read on.

4 tips for writing content that ranks in Google

By Helen Steemson

How can you swing the ranking odds in your favour without compromising your all-important human audience? We’re big fans of using a solid process to streamline your writing. It’ll help you develop an idea, organise your thoughts and decide what’s critical to include and which ideas you can ditch.

9 ways to get better conversions for your landing page

By Helen Steemson

You’ve created the perfect product and are ready to launch it to the world with a custom landing page. You sit and wait… but your clicks don’t convert to customers. Here are some handy tips to turn those clicks into customers.

Freelance copywriter vs copywriting agency

By Helen Steemson

You’ll have freelancers and agencies all banging down your door, asking for the work, so you have a choice – and it’ll depend on a few variables.