Ideas, tips and how-tos from our copywriters

Happy reading.

Copywriting course – upskill your staff and grow your business

By Helen Steemson

Copywriting is the art of selling through words. It’s persuading someone to take action – to inform, advise and ultimately to influence. So, there’s a bit more to it than first meets the eye. Here are the top five benefits we see people getting from copywriting course

10 Tips for writing a readable blog post

By Helen Steemson

You only get one chance to hook your fingers into a reader’s eye sockets and hold on. And do you know what doesn’t do that? Complicated, boring, confusing writing. So how do you write something simple, interesting and straightforward? Glad you asked. Read on.

4 tips for writing content that ranks in Google

By Helen Steemson

How can you swing the ranking odds in your favour without compromising your all-important human audience? We’re big fans of using a solid process to streamline your writing. It’ll help you develop an idea, organise your thoughts and decide what’s critical to include and which ideas you can ditch.

Copywriter’s Guide: How to write a case study

Case studies are better than testimonials. They don’t just tell people that you’re great – they use storytelling to show potential customers how and why you add value. If you’re writing case studies, here are six things you should be doing. 1. Approach it strategically Chances are you’ll have heaps of case studies you can […]

Don’t leave marketing up to marketers

“A business with a marketing department is like a church with a religion department” – Mike Hutcheson Slow clap, Mike. Slow clap. Marketing departments and marketing people – we’re the fluffy ones, the hipsters with the nice hair, buttoned up collars, buzz words and snazzy charts. Segmenting us off from the main business is comfortable […]

Look good in front of your clients (SEO guide)

By Helen Steemson

Recent studies have shown that 85% of your ranking is down to things that happen off your site. So what does that mean when you’re talking to your clients about SEO? To look really smart in front of them, here’s what you need to know.

Why you need a good content marketing strategy

By Rowena Allsopp

Done correctly, content marketing can achieve outstanding results for your brand. By delivering interesting, relevant and educational content, you’ll create awareness and build trust with a perfect target audience.

Understanding your target audience

By Rowena Allsopp

You can’t talk to everyone who might buy from you. Why? Because if you try talking to everyone, you’ll end up having to be so generic that you’ll get no cut-through.