When everyone’s tightening their belts marketing is often the first budget to go. But the research tells us that businesses who keep in touch with their audience during a recession are the ones that end up taking a major lead. Here are 5 smart tips for how to pivot, reframe and refocus your marketing to survive and even thrive during a recession .
RankBrain is Google’s new AI tool that’s already shaking things up in SEO land. In this article, you’ll learn how it works, and the seven things you should be doing to write for Rankbrain and stay top of the rankings.
How my newborn baby made me get out of my own way For most of April and May 2017, I wasn’t really in this business – physically or mentally. Sure, I was answering a few emails and spent some time at the office, before blearily driving home before rush hour. My wife had just given […]
Getting your message out there – whether you’re selling something or baring your soul – is more important than perfection. An authentic voice is what makes writing great and compelling – here’s how to stop tinkering and just send it.
Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway.
Case studies are better than testimonials. They don’t just tell people that you’re great – they use storytelling to show potential customers how and why you add value. If you’re writing case studies, here are six things you should be doing. 1. Approach it strategically Chances are you’ll have heaps of case studies you can […]
Would you get a drink with your copy? Read your website. If it sounds like someone you wouldn’t mind having a beer with, then yay! Give yourself a star and stop reading this article – you’ve already nailed it. Everyone, from banks to cafes to web designers, wants their brand to have personality these days. […]
How to brief your writers so you get the goods When you want to get the best from your copywriter, there’s no shortcut to a proper briefing. To do an effective job, your copywriter needs to know all about you and your company; otherwise you’ll be wasting their time – and your money. If you […]
Trump. No one expected this, because, most of the time, Trump doesn’t make a lot of sense. He lambasts the American job losses from Chinese manufacturing while selling made-in-China Trump merchandise. His financial ideas can be summed up as, “I’m rich, put me in charge” and his policies are so impractical and lacking in substance […]