Ideas, tips and how-tos from our copywriters

Happy reading.

Using power words to convert with your copy

By Helen Steemson

You know those words that are stickier, louder, strangely neon? The ones that cut through all the noise? They’re power words, and they’re every business owner’s dream.

Copywriting courses: build your brand and credibility

By Helen Steemson

Words – they’re powerful. At Words for Breakfast they’re our bread and butter; we know the influence they can have so we love to share our knowledge by running copywriting courses. Sure, on its own, writing is just a simple arrangement of letters directing people to an object or idea, but if you nestle the right ones in amongst the right friends, you can cut through layers of dross and confusion. Words can be swords, cushions, maps, vehicles… almost anything. In Brave New World Aldous Huxley says words can be X-rays if you use them properly. “They’ll go through anything. You read and you’re pierced.”

How to keep marketing during COVID-19

By Helen Steemson

When everyone’s tightening their belts marketing is often the first budget to go. But the research tells us that businesses who keep in touch with their audience during a recession are the ones that end up taking a major lead. Here are 5 smart tips for how to pivot, reframe and refocus your marketing to survive and even thrive during a recession .

I had a baby and my business has never been better

How my newborn baby made me get out of my own way For most of April and May 2017, I wasn’t really in this business – physically or mentally. Sure, I was answering a few emails and spent some time at the office, before blearily driving home before rush hour. My wife had just given […]

Procrastination: How to finish writing and just hit send

By Jemima McKenzie-Higgott

Getting your message out there – whether you’re selling something or baring your soul – is more important than perfection. An authentic voice is what makes writing great and compelling – here’s how to stop tinkering and just send it.

SEO basics – a totally useful how to guide

By Helen Steemson

Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway.

Copywriter’s Guide: How to write a case study

Case studies are better than testimonials. They don’t just tell people that you’re great – they use storytelling to show potential customers how and why you add value. If you’re writing case studies, here are six things you should be doing. 1. Approach it strategically Chances are you’ll have heaps of case studies you can […]

Is your copy just writing?

Would you get a drink with your copy? Read your website. If it sounds like someone you wouldn’t mind having a beer with, then yay! Give yourself a star and stop reading this article – you’ve already nailed it. Everyone, from banks to cafes to web designers, wants their brand to have personality these days. […]