You only get one chance to hook your fingers into a reader’s eye sockets and hold on. And do you know what doesn’t do that? Complicated, boring, confusing writing. So how do you write something simple, interesting and straightforward? Glad you asked. Read on.
How can you swing the ranking odds in your favour without compromising your all-important human audience? We’re big fans of using a solid process to streamline your writing. It’ll help you develop an idea, organise your thoughts and decide what’s critical to include and which ideas you can ditch.
We’ve all been there. After spending hours planning, researching, writing and promoting a blog, you wait for the conversions to roll in and they… just don’t. Here’s how to escape the madness.
SEO guys tell us how to make content SEO-friendly – get your keywords in there, write some nice meta information and most importantly, never stop thinking about your rankings. But, umm… what about the actual people reading your content? Here’s how to refocus on your readers and why that’s the best way to get you to the top.
RankBrain is Google’s new AI tool that’s already shaking things up in SEO land. In this article, you’ll learn how it works, and the seven things you should be doing to write for Rankbrain and stay top of the rankings.
Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway.
Here’s an infographics video from the incredible team at PlusAlpha – script written by our copywriters
Content is king, right? Not really. Good content is king. Since the new Google algorithms were released last year, Google now more strongly favours content that’s relevant and shared – so, yeah, content people actually find useful. Suddenly churning out cheap, poorly written and conceived content isn’t worth the effort, so our copywriters have been getting a lot more […]
You should be blogging. You know this. It’s that niggle that starts whispering to you every time you knock off an hour early, or spend 20 minutes browsing Facebook. Writing that blog is important, but the impacts of not doing so are hard to see. It’s about lost leads, lower brand engagement, missed opportunities – things that […]