In the face of Coronavirus, it’s BAU for WFB

Working from home has always been our norm

The past few weeks have been a whirlwind. First, seeing the effects Coronavirus was having globally, taking its grip and grinding entire countries to a halt. Then the first case eventually reached our shores – turning their nightmare into our reality. Already, it has had a devastating impact on some of our clients’ and friends’ businesses. After all this build-up, it comes as no surprise that the government has had to take drastic action to stop the spread of this nasty virus.

At Words for Breakfast, it forced us to take a step back and re-examine how we were operating as a business. We found that actually, we’re one of the lucky ones – we’ve always been set up to work from home. All we really need is an internet connection, a computer and our typing fingers. Our staff choose whether to join us at our office space or keep typing away in the comfort of their own homes. Most of us are part-timers with families to juggle, so it’s just easier and more efficient to work that way.

So, when we saw that COVID-19 cases in NZ were growing, it was a no-brainer. We’ve been at home since mid-March. When the new lockdown measures were announced yesterday, after the initial shock faded slightly, we again regrouped and found – nothing would change. We’d stay at home and continue our work, business as usual in a world that’s anything but.

Katherine Ransom copywriter
Katherine and her standing desk all the way down in Matamata.
Rebecca Clift
Becs, at her kitchen island, mostly to intercept small children. 
Jessica Perenara copywriter
Jess, quite boxed in, but looking fresh anyway.
Jemima Mackenzie-Higgott
Jemima works at her dining table, or huddled in a cupboard if her kids are around.


Rowena Allsopp copywriter GM
Working in the kitchen means Ro keeps the coffee coming hot and fast.
Helen Steemson Copywriter
Desk in the spare room, pants optional: this is normal for Helen.


Keeping ourselves busy

And keeping our people on

We know this is going to hit all of us. We don’t know how hard yet, but beyond doing our bit for the country and staying home, our number one priority is keeping our team employed. Like many Kiwis, we also see this as an opportunity to work on some jobs we’ve been wanting to do for ages but have been too busy to get to.

One of those is getting our content house in order. We do plenty of ongoing blogs, case studies, white papers and refreshed web copy for our clients, but rarely have time to make our own a priority. You know what they say, a builder’s house is never built.

We’re going to spend this time working on our content plan, getting our expertise down on paper, and sharing tips, tricks, some cool insights, and a look behind the scenes of our business. We’ll even offer some free services to our existing clients should they need help during this tough time.

So, if you’ve ever worked with us and you need to get an urgent update about Covid-19 out to your clients or staff, just let us know – we may be able to help with a short blog or eDM, on the house.

What does the future hold for WFB?

Taking our popular copywriting courses online

A key part of our business has always been about educating and upskilling clients with our copywriting courses, which have, until now, been run in-house and face-to-face.  We’ve talked about getting that content into a digital form for years – it’s something we’re asked about a lot, and in this new world of social distancing, it’s likely to be even more important.

We are taking this as a sign that now is the right time to get this plan up and running. We’ll be working on making our copywriting courses available online in the not-too-distant future. So, no matter where you are, you can build your copywriting skills, in your own time and at your own pace.

The silver lining

New ways of working

What we hope can come from these trying times is small, positive shifts in the way businesses operate. The flexibility we’re all being forced into now could be an asset in the future – giving women with kids more opportunities to use their untapped skillsets in the workplace, boosting productivity, taking cars off the road, even reducing the need for expensive office space.

We’ve already seen some smart pivots, and we’re expecting to see even more innovation coming through as businesses spend time looking inwards – and getting stuck into all those projects they’ve been putting off.

It’s a scary time, for sure, but we’ll get through it together. In the meantime, we’ll be here in our track pants, typing up a storm.

Have you worked with us before? We’d love to help. If you need something written to update your clients or team on anything to do with Covid-19 , get in touch – we’re offering eDMs and short blog posts, free.





Rowena Allsopp

Rowena keeps things on track at Words for Breakfast. She’s the one chasing up wayward copywriters, communicating with clients, making sure projects run without a hitch and managing our operating systems. Her digital nous and knack for building great client relationships come from more than a decade in the sales and digital marketing sphere, including […]