Ideas, tips and how-tos from our copywriters

Happy reading.

SEO tip: Why you should write for humans, not computers

By Helen Steemson

SEO guys tell us how to make content SEO-friendly – get your keywords in there, write some nice meta information and most importantly, never stop thinking about your rankings. But, umm… what about the actual people reading your content? Here’s how to refocus on your readers and why that’s the best way to get you to the top.

7 online writing apps you can’t do without

By Helen Steemson

Back in the day, a nice sharp H2B pencil and a sturdy wad of paper were all we needed, but these days it would be crazy not to make use of the huge range of online tools at your fingertips.

There are no grammar rules (except when there are)

By Helen Steemson

4 grammar mistakes you didn’t know you were making As much as this will make my dad clutch his pearls, I’m here to tell you there is no such thing as correct grammar. Sorry I’m such a disappointment, dad. It wasn’t that long ago that people were writing to-morrow and week-end and adding quotes to […]

Using power words to convert with your copy

By Helen Steemson

You know those words that are stickier, louder, strangely neon? The ones that cut through all the noise? They’re power words, and they’re every business owner’s dream.

Copywriting courses: build your brand and credibility

By Helen Steemson

Words – they’re powerful. At Words for Breakfast they’re our bread and butter; we know the influence they can have so we love to share our knowledge by running copywriting courses. Sure, on its own, writing is just a simple arrangement of letters directing people to an object or idea, but if you nestle the right ones in amongst the right friends, you can cut through layers of dross and confusion. Words can be swords, cushions, maps, vehicles… almost anything. In Brave New World Aldous Huxley says words can be X-rays if you use them properly. “They’ll go through anything. You read and you’re pierced.”

8 Web copy tips to help you capture your audience

Captivate, connect, convert  Now that New Zealand has reached level one, we’re all well and truly done with distancing – in person and online. This is especially true in the market place. Kiwi businesses (for obvious reasons) are keener than ever to get in front of customers and hook them in. Well-executed web copy plays […]

In the face of Coronavirus, it’s BAU for WFB

By Rowena Allsopp

Working from home has always been our norm The past few weeks have been a whirlwind. First, seeing the effects Coronavirus was having globally, taking its grip and grinding entire countries to a halt. Then the first case eventually reached our shores – turning their nightmare into our reality. Already, it has had a devastating […]

How to keep marketing during COVID-19

By Helen Steemson

When everyone’s tightening their belts marketing is often the first budget to go. But the research tells us that businesses who keep in touch with their audience during a recession are the ones that end up taking a major lead. Here are 5 smart tips for how to pivot, reframe and refocus your marketing to survive and even thrive during a recession .

Skyscraping: the SEO content holy grail?

Skyscraping is a content marketing technique where you create content specifically to gain links to your site to boost your organic search rankings. You do it by finding content that is linked to a lot, but, actually, isn’t all that great. Then you produce something heaps better to convince linkers to switch to your content instead. Here’s how it works and how to do it yourself.