Every hour your team spends fumbling their way through a project is an hour they’re not spending on their core tasks. Here we break down the real costs of DIY blogging, and why you should really be outsourcing.
Getting your message out there – whether you’re selling something or baring your soul – is more important than perfection. An authentic voice is what makes writing great and compelling – here’s how to stop tinkering and just send it.
Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway.
When you sit down and chat to the experts at PhoneVoIP, you begin to wonder why anyone has a traditional landline anymore. The way they tell it, a phone that’s hooked up over the internet isn’t just (heaps) cheaper, it also comes with a swath of amazing features – ones that either aren’t available on […]
Here’s an infographics video from the incredible team at PlusAlpha – script written by our copywriters
Here’s an infographics video from the incredible team at PlusAlpha – script written by our copywriters
Case studies are better than testimonials. They don’t just tell people that you’re great – they use storytelling to show potential customers how and why you add value. If you’re writing case studies, here are six things you should be doing. 1. Approach it strategically Chances are you’ll have heaps of case studies you can […]
Even ignoring the cocaine budgets of the 80s, the advertising industry isn’t renowned for its ethics. We prey on insecurities, fears and ego to peddle poisons, carcinogens, junk food and pollutants. We ought to be ashamed of ourselves. And I think, secretly, a lot of us are. So why do it? For most people in […]
Would you get a drink with your copy? Read your website. If it sounds like someone you wouldn’t mind having a beer with, then yay! Give yourself a star and stop reading this article – you’ve already nailed it. Everyone, from banks to cafes to web designers, wants their brand to have personality these days. […]