Ideas, tips and how-tos from our copywriters

Happy reading.

Simple writing makes you look smarter

It’s a good title for an excellent study from Princeton on the effects of using more complicated words in your writing. Basically, simple writing will make readers think you’re smarter. Read the full article here The study backs up what I’ve suspected for a long time. Overly complicated writing is the nouveau riche of the […]

Why your copywriting should be more like Donald Trump

Trump. No one expected this, because, most of the time, Trump doesn’t make a lot of sense. He lambasts the American job losses from Chinese manufacturing while selling made-in-China Trump merchandise. His financial ideas can be summed up as, “I’m rich, put me in charge” and his policies are so impractical and lacking in substance […]

Why you should be blogging – nine statistics

You should be blogging. You know this. It’s that niggle that starts whispering to you every time you knock off an hour early, or spend 20 minutes browsing Facebook. Writing that blog is important, but the impacts of not doing so are hard to see. It’s about lost leads, lower brand engagement, missed opportunities – things that […]

Embodying the brand – copywriting tips

Ever heard someone refer to a ‘brand personality’? That’s because the whole reason why businesses develop brands is to try and connect with their target audiences on a deeper lever. Rather than telling them all the practical reasons why they should buy from them (which doesn’t work, as we know), a brand is something their […]

Look good in front of your clients (SEO guide)

By Helen Steemson

Recent studies have shown that 85% of your ranking is down to things that happen off your site. So what does that mean when you’re talking to your clients about SEO? To look really smart in front of them, here’s what you need to know.

Why you need a good content marketing strategy

By Rowena Allsopp

Done correctly, content marketing can achieve outstanding results for your brand. By delivering interesting, relevant and educational content, you’ll create awareness and build trust with a perfect target audience.

Understanding your target audience

By Rowena Allsopp

You can’t talk to everyone who might buy from you. Why? Because if you try talking to everyone, you’ll end up having to be so generic that you’ll get no cut-through.