Daisy needed to feel light and approachable, while still celebrating the specialness of each upcoming wedding.
We helped bring their tone to life: smart, irreverent, plain English that talked directly to people’s real worries.
We developed a tone of voice that would represent the intelligence and romance of the Living Nature brand, then rolled it out across more than 50 point of sale cards.
The Warehouse Group is on a mission to change the face of retail. Part of that process is about clarifying and solidifying their position in the market. We helped them better define their tone of voice and created a working document that laid out their brand persona and writing rules. Click here to see the […]