Daisy Brides web copy

A new website for a new approach to wedding gowns.

Daisy Brides web copy

Click here to see Daisy Brides web copy in action.

If you’ve ever read a bridal magazine you’d be forgiven for thinking that only one kind of bride need apply. Brides, they would have you believe, are white and thin. They don’t have short hair, wear glasses, have tattoos or wear anything other than the prescribed bridal tones of white.

Daisy had something different to say. There, all brides, of all shapes, sizes and styles aren’t just welcomed, but celebrated.

We created the web copy to reflect that position, with a fresh, friendly tone, based on Daisy’s bubbly designer, Katie Yeung. As sister brand to Hera Couture, Daisy needed to feel light and approachable, while still celebrating the specialness of each upcoming wedding.

Writing their new web copy was our first project with Daisy Brides. We also write most of their blogs, describe their collection, and help with one-off campaigns.

Here’s what the team at Daisy has to say:

The Words for Breakfast team are a joy to work with. They require minimal briefing, are pro-active and perfectly capture our branding language. We have used them time and time again and will continue to do so. Keep up the good work!

Katie Yeung, Owner, Daisy Brides