Web copy for Weirdly

This kiwi tech start-up needed web copy that balanced industry credibility, international appeal and a good dollop of cheeky spirit.

Words For Breakfast copy example Weirdly


Weirdly is a clever piece of recruitment software. They help enterprise companies all around the world build shortlists based on the job applicants who align best with the company culture and values.

We helped them by writing web copy that turned complicated technical speak into something simple, logical and easy for recruiters to buy – without losing the cheeky personality that makes their brand so special.

Here’s what the team at Weirdly has to say:

Selling software to a not-very-technical audience can be tricky. Helen and the team gave us a fresh-eyes perspective – helping us see where we were getting too technical and writing us web copy our audience connects with immediately.