Copywriting courses – online or in person

Build your skills, expand your services and DIY your marketing.

Live, digital or in-person copywriting courses for business and marketing

Writing – it’s at the heart of pretty much everything you do these days to market and grow your business. Our online copywriting courses are delivered live, equipping you or your team with skills and techniques to make your writing more efficient, more effective and more enjoyable.

 


The options:

Copywriting training, tailored to your team – ($3,100+GST for up to 12 people)

4 x 2-hour sessions, hosted online or in house

Up-skill your team, wherever they are while helping them reach alignment on your brand’s tone and messaging strategy. We ensure each participant gets one-on-one feedback to troubleshoot their writing challenges. Get in touch to book your session: info@wfb.co.nz.

Course content is tailored to suit your business, but topics may include:

  • Audience targeting
  • Planning effective writing
  • Embodying the brand tone of voice
  • Techniques for clear, concise writing
  • Crafting benefit-led, persuasive messaging
  • Creating effective emails
  • Writing clever headlines for print
  • Grammar

 

What you get in this course:

  • Training with our highly experienced tutor Helen Steemson
  • A broad overview of the writing process
  • Skills, techniques and tips to equip you or your team for just about any copywriting project, including digital
  • A system for how to plan successful pieces
  • Techniques for getting really good at editing
  • The chance for each participant to make improvements to their work as they go
  • A course workbook to use throughout the course, and to refer to after

 


One-on-one copywriting coaching  – ($750+GST)

4 x 1-hour sessions, hosted online 

Get personal attention from our highly regarded trainer, Helen Steemson. Gain tried and tested tips, valuable feedback and coaching on your specific writing challenges. The one-on-one format allows for a highly-tailored and efficient course experience. Get in touch to book your session: info@wfb.co.nz.

Coaching topics are tailored to suit your skill level, but may include:

  • Audience targeting
  • Planning effective writing
  • Embodying the brand tone of voice
  • Techniques for clear, concise writing
  • Crafting benefit-led, persuasive messaging
  • Creating effective emails
  • Writing clever headlines for print
  • Grammar

 


 

The Secret Sauce of Copywriting, digital course – (starts at $395.00)

Video lectures and live Zoom discussions, presented by the Marketing Association

Harnessing the bits of a face-to-face workshop, this digital course is run through the Marketing Association. It combines a video presentation, activities and Zoom discussion with highly regarded trainer, Helen Steemson. To begin your online training, click here.

Course material covers:

  • Audience targeting
  • Planning effective writing
  • Embodying the brand tone of voice
  • Techniques for clear, concise writing
  • Crafting benefit-led, persuasive messaging
  • Creating effective emails
  • Writing clever headlines for print
  • Grammar


Write Social Posts That Get Attention And Action, digital course – (starts at $99.00)

Video lectures, presented on Skillshare

Attention spans are short – your Instagram, Facebook, LinkedIn and Twitter posts and ad copy need to claim and hold attention. After 10 years’ teaching copywriters and marketers from some of the world’s largest firms, highly regarded trainer, Helen Steemson teaches you the key elements to making your posts make a statement.

Course material covers:

  • Key strategies to make your posts compelling and persuasive
  • Time-proven technique for making your writing short, sharp and impactful
  • Detail to upskill you on grammar and proofreading

To begin your online training, click here to join Skillshare.

NB: The fee covers a year’s access to Skillshare’s thousands of courses.

 


About the tutor, Helen Steemson

With training, anyone can express themselves clearly in writing. That’s what Helen Steemson helps clients achieve during her various training sessions, which she’s run for some of New Zealand’s largest brands, including ASB, Sovereign Insurance, Griffin’s Food Company, Lotto NZ and Farmers NZ.

She’s designed and currently facilitates the most popular course offered by Marketing NZ, for which she’s only received excellent scores in any category from amongst thousands of participants. She also spent some successful stints teaching copywriting at Auckland University of Technology.

As creative director of Words for Breakfast, New Zealand’s top copywriting agency, her skills are constantly sharpened at the coalface of the industry.

Praise for our copywriting courses

Just wanted to personally thank you for the lovely course. What I have learnt in the few hours of that course will go a long way in helping me, not just with my work, but also with anything else I write going forward.

Elroy d’Souza

Digital Database Administrator, OfficeMax

Digital copy course, March, 2016

Was great working with you at 3R – we have been feverishly rewriting reports using our new skills and having some fun in the process.

Adele Rose

Chief Executive, 3R

Marketing and Business writing course, November, 2015

My team came back raving about how good the training session was with you the other day and about how much they are looking forward to the next one.

Emily Blumenthal

Head of Customer Marketing & Insights, Foodstuffs

Writing for business and the web course, Sept – November 2014

Thanks so much for passing on your wisdom to our baby suits I know they thoroughly enjoyed it – and have found it useful in their work already 🙂 Looking forward to taking the course with you soon.

Virginia Bashford

Senior Account Manager, JustONEClear

Writing Course, May + July 2015

 

Call us on 09 379 6127 or email info@wfb.co.nz