Live, digital or in-person copywriting courses for business and marketing
Writing – it’s at the heart of pretty much everything you do these days to market and grow your business. Our online copywriting courses are delivered live, equipping you or your team with skills and techniques to make your writing more efficient, more effective and more enjoyable.
The options:
Copywriting training, tailored to your team – ($3,100+GST for up to 12 people)
4 x 2-hour sessions, hosted online or in house
Up-skill your team, wherever they are while helping them reach alignment on your brand’s tone and messaging strategy. We ensure each participant gets one-on-one feedback to troubleshoot their writing challenges. Get in touch to book your session: info@wfb.co.nz.
Course content is tailored to suit your business, but topics may include:
- Audience targeting
- Planning effective writing
- Embodying the brand tone of voice
- Techniques for clear, concise writing
- Crafting benefit-led, persuasive messaging
- Creating effective emails
- Writing clever headlines for print
- Grammar
What you get in this course:
- Training with our highly experienced tutor Helen Steemson
- A broad overview of the writing process
- Skills, techniques and tips to equip you or your team for just about any copywriting project, including digital
- A system for how to plan successful pieces
- Techniques for getting really good at editing
- The chance for each participant to make improvements to their work as they go
- A course workbook to use throughout the course, and to refer to after
One-on-one copywriting coaching – ($750+GST)
4 x 1-hour sessions, hosted online
Get personal attention from our highly regarded trainer, Helen Steemson. Gain tried and tested tips, valuable feedback and coaching on your specific writing challenges. The one-on-one format allows for a highly-tailored and efficient course experience. Get in touch to book your session: info@wfb.co.nz.
Coaching topics are tailored to suit your skill level, but may include:
- Audience targeting
- Planning effective writing
- Embodying the brand tone of voice
- Techniques for clear, concise writing
- Crafting benefit-led, persuasive messaging
- Creating effective emails
- Writing clever headlines for print
- Grammar
The Secret Sauce of Copywriting, digital course – (starts at $395.00)
Video lectures and live Zoom discussions, presented by the Marketing Association
Harnessing the bits of a face-to-face workshop, this digital course is run through the Marketing Association. It combines a video presentation, activities and Zoom discussion with highly regarded trainer, Helen Steemson. To begin your online training, click here.
Course material covers:
- Audience targeting
- Planning effective writing
- Embodying the brand tone of voice
- Techniques for clear, concise writing
- Crafting benefit-led, persuasive messaging
- Creating effective emails
- Writing clever headlines for print
- Grammar
Write Social Posts That Get Attention And Action, digital course – (starts at $99.00)
Video lectures, presented on Skillshare
Attention spans are short – your Instagram, Facebook, LinkedIn and Twitter posts and ad copy need to claim and hold attention. After 10 years’ teaching copywriters and marketers from some of the world’s largest firms, highly regarded trainer, Helen Steemson teaches you the key elements to making your posts make a statement.
Course material covers:
- Key strategies to make your posts compelling and persuasive
- Time-proven technique for making your writing short, sharp and impactful
- Detail to upskill you on grammar and proofreading
To begin your online training, click here to join Skillshare.
NB: The fee covers a year’s access to Skillshare’s thousands of courses.
About the tutor, Helen Steemson
With training, anyone can express themselves clearly in writing. That’s what Helen Steemson helps clients achieve during her various training sessions, which she’s run for some of New Zealand’s largest brands, including ASB, Sovereign Insurance, Griffin’s Food Company, Lotto NZ and Farmers NZ.
She’s designed and currently facilitates the most popular course offered by Marketing NZ, for which she’s only received excellent scores in any category from amongst thousands of participants. She also spent some successful stints teaching copywriting at Auckland University of Technology.
As creative director of Words for Breakfast, New Zealand’s top copywriting agency, her skills are constantly sharpened at the coalface of the industry.
Praise for our copywriting courses
Just wanted to personally thank you for the lovely course. What I have learnt in the few hours of that course will go a long way in helping me, not just with my work, but also with anything else I write going forward.
Elroy d’Souza
Digital Database Administrator, OfficeMax
Digital copy course, March, 2016
Was great working with you at 3R – we have been feverishly rewriting reports using our new skills and having some fun in the process.
Adele Rose
Chief Executive, 3R
Marketing and Business writing course, November, 2015
My team came back raving about how good the training session was with you the other day and about how much they are looking forward to the next one.
Emily Blumenthal
Head of Customer Marketing & Insights, Foodstuffs
Writing for business and the web course, Sept – November 2014
Thanks so much for passing on your wisdom to our baby suits I know they thoroughly enjoyed it – and have found it useful in their work already 🙂 Looking forward to taking the course with you soon.
Virginia Bashford
Senior Account Manager, JustONEClear
Writing Course, May + July 2015