Live, digital or in-person copywriting courses for business and marketing
Writing – it’s at the heart of pretty much everything you do these days to market and grow your business. Our online copywriting courses are delivered live, equipping you or your team with skills and techniques to make your writing more efficient, more effective and more enjoyable.
The options:
One-on-one copywriting coaching – ($1000+GST)
4 x 1-hour sessions, hosted online
Get personal attention from our highly regarded trainer, Helen Steemson. Gain tried and tested tips, valuable feedback and coaching on your specific writing challenges. The one-on-one format allows for a highly-tailored and efficient course experience. Get in touch to book your session: info@wfb.co.nz.
6-week digital course – (starts at $395.00)
6 x video lectures and live Zoom discussions
Harnessing the bits of a face-to-face workshop, this digital course is run through the Marketing Association. It combines a video presentation, activities and a weekly Zoom discussion with highly regarded trainer, Helen Steemson. The next session is planned for August 10 – contact us to put your name on the waiting list: info@wfb.co.nz.
Corporate tailored team training – ($3,100+GST for up to 12 people)
4 x 2-hour sessions, hosted online or in house
Up-skill your team, wherever they are while helping them reach alignment on your brand’s tone and messaging strategy. We ensure each participant gets one-on-one feedback to troubleshoot their writing challenges. Get in touch to book your session: info@wfb.co.nz.
Course content is tailored to suit your business, but topics may include:
- Audience targeting
- Planning effective writing
- Embodying the brand tone of voice
- Techniques for clear, concise writing
- Crafting benefit-led, persuasive messaging
- Creating effective emails
- Writing clever headlines for print
- Grammar
What you get in this course:
- Training with our highly experienced tutor Helen Steemson
- A broad overview of the writing process
- Skills, techniques and tips to equip you or your team for just about any copywriting project, including digital
- A system for how to plan successful pieces
- Techniques for getting really good at editing
- The chance for each participant to make improvements to their work as they go
- A course workbook to use throughout the course, and to refer to after
Praise for our copywriting courses
Just wanted to personally thank you for the lovely course. What I have learnt in the few hours of that course will go a long way in helping me, not just with my work, but also with anything else I write going forward.
Elroy d’Souza
Digital Database Administrator, OfficeMax
Digital copy course, March, 2016
Was great working with you at 3R – we have been feverishly rewriting reports using our new skills and having some fun in the process.
Adele Rose
Chief Executive, 3R
Marketing and Business writing course, November, 2015
My team came back raving about how good the training session was with you the other day and about how much they are looking forward to the next one.
Emily Blumenthal
Head of Customer Marketing & Insights, Foodstuffs
Writing for business and the web course, Sept – November 2014
Thanks so much for passing on your wisdom to our baby suits I know they thoroughly enjoyed it – and have found it useful in their work already 🙂 Looking forward to taking the course with you soon.
Virginia Bashford
Senior Account Manager, JustONEClear
Writing Course, May + July 2015