Web copy

Get found online and drive better conversions – we refresh existing web copy or write from scratch for new websites.

Searchable, readable, valuable

Search algorithms connect people to the most relevant, credible content possible.

Web copy makes up a small part of the SEO puzzle, and it’s not really a ‘techie’ problem. It’s actually about understanding your audience and crafting content that will be the most useful to them.

Getting the keywords in the smartest places is an important part of that, but ultimately, if the thinking bits are done right, the writing bits should be easy as pie.


Here’s how great web copy will benefit your site (and your business):

  • better click-through rates
  • lower bounces
  • more time spent on site
  • higher quality leads
  • higher conversion rates

How our copywriters approach web copy:

  1. Strategy and briefing – you might already know who you’re talking to, and what your site will look like.  That’s great! Give us your brief, so we can get rolling. You might not be at the point just yet – that’s fine too. We’ll help you explore and precisely define the objectives of your site, who your best target is, and the messages that will resonate more strongly at each point in the user journey. Our reverse brief will make sure we’re on the same page.
  2. Tone definition – we’ll write a small section of your site, which will give you a chance to sign off on the tone and style of the copy. We’ll work on it until you’re happy.
  3. Copywriting – Once you’re happy with the tone, we’ll create the full text. We want to hear your feedback at every stage, so we get it perfect.

If you’d like to get that web writing job off your plate, let’s chat. We’re metaphorically all ears.

Call us on 09 379 6127 or email info@wfb.co.nz